Just a week ago we had the great opportunity to watch a webinar done by a Local SEO company. Optimizing a website to improve local results positioning is one of the hottest topics of SEO at the moment, mainly due to increased local searches and growth of searches via mobile devices.
In this webinar he spoke of the growing importance of search results and in addition:
Importance and growth of local searches.
Mobile local searches.
Best practices for creating your Google Places account and Plus.
Tips to local outside Google Places optimization.
In total it took about about an hour and was very well received by the public. To access the webinar, you must do so through their website of, at this link.
Besides this, dealing more about local SEO, in recent days we have focused several articles on different aspects:
How to create a Google Plus account Local
The 20 most important factors for positioning in Local SEO
How to get more reviews on Google Plus Local
Not only we were here, I also announced that in the coming days we will launch an ebook with all related information about Local SEO.
Last November in Moz blog very interesting with the 20 key to position your website in Local results (Local SEO) factors article was published.
1) Right Category:
Choose the right category for your business in the process of creating your Google + page. In this post we explain how to create your Google Plus Local page.
2) Address City search:
Your business will always have more likely if the searches are done from your city or your city lead included in the search query.
3) Consistency NAP when you mention other sites:
The consistency NAP (Name, Address and Phone) assumes that long as you are citing your business is done in the same way. You can learn more about the NAP consistency in this post. This is also important for local seo.
4) Authority of the websites you cite:
Have your business name and address appears on websites of authority is very important to position in local results. It is also vital that you have up mentions sites or local directories.
5) NAP on your website:
The consistency NAP (Name, Address and Phone Number) on your website. It is important that you include your name, address and telephone number on the page you’re linking from Google Plus. So to improve local results it is recommended to link it from every page. Header and Footer eg.
6) Number of Citations:
The more times you are mentioning your name, address and phone on other sites you get better results in local results.
7) Authority in your domain:
The higher authority is your domain, the easier it will be positioned in local search results.
8) Local verified page:
You must have a Google Plus page Local verified. You can do both by phone and by letter. In this post you can find more information.
9) Meta Title:
It is advisable to add the city where your business on the page to which you link from your Google Plus profile.
10) Near the center of the city or town:
The closer is the address of your Google business center designated by the town or city, the more likely you are to appear in local results.
11) Quantity and quality of links pointing to your domain:
Links help build the authority of your domain, a proper link building strategy is vital for the proper positioning Google.
12) Number of reviews or reviews on Google Places:
User reviews of Google Places will help you achieve better rankings, learn how to get them in this post.
13) Keywords in the name of your business:
If your business name includes keywords will make it easier to position for example: “Dentist Miami” or “Autobody Miami”
14) Citations to relevant local sites:
Get specific pages of your town or city that have high authority cite your NAP.
15) Proximity of your business to the search:
The closer you are to your business of the search will be easier to show up in search results.
16) Number of Citations of relevant sites in your sector:
Get to relevant pages in your sector cite your NAP to improve your position locally.
17) Calling code in your Google Plus page:
Use a landline rather than a mobile as your contact phone on Google Plus page.
18) Include your city in your Meta Titles:
It is recommended as a best practice you put in your meta titles the name of your city, eg “Family Dentist Miami, Fl”
19) Reviews or reviews in third:
Reviews on sites like tripadvisor or yelp are not as important as the reviews on Google Places, but you always help to position.
20) Authority of the page to which you link from your company’s profile on Google Plus.