search engine optimization:
Is when the search engine looks through the websites that have more traffic related to the word/s that you entered. So selects first the ones that people go to the most… google works like that. for example if you search book in google the website on top would be facebook, because more people go to it when looking for a phrase with the word book.( this is totally free, websites don’t have to pay to be on top)

Pay per click:
is when a website pays a search engine for every click they get on their link, this way the search engine puts their website on top of the search list since it is more likely the person will click on it. Google also is an example of this, for example search "lawyer in miami" the first links will be lawyers who pay google for every click they get, so google puts them on top as they are more likely to get clicked there. ( but also google not only puts them there for their money but for the quality of their website too. that is what the rating is for)

hope this helps you.

Gone are the days when all research was done in the library and with encyclopedias. These days, students can almost avoid the library altogether throughout their education. The Internet is the main reason for this - online libraries, databases, and the World Wide Web have made nearly unlimited information available to its users. Of course, along with any type of good searching and researching practices, users must be cautious with the information they obtain.

It’s absolutely true that there is a lot of information on the web, but it’s equally true that not all of it is valid, usable, or based on fact. It is also valuable to switch up your search/research tactics from time-to-time, to find the strategy that produces the most desirable results for you.

The so-called “Big Three” search engines are: MSN, Google, and Yahoo. These three engines are popular for a reason. Nearly 72% of searchers use these three sites for results. At this point, all three of these engines are massive and moneyed.

They are able to employ powerful spider programs that can crawl the Internet, looking for and returning search results. Their funding makes them able to afford more computing power, better spiders, and whatever new technology evolves to comb the Internet in an automated fashion.

The downside to these popular engines is that results lists are becoming highly advertising-focused. The big marketing term that online marketers are consumed with is “search engine optimization” or SEO. With a focus on SEO, search results can lead to articles that are heavily laden with “keywords”.

These keywords are often specifically implanted to draw better and higher placement on results pages. That doesn’t necessarily translate into valuable or desired information for you, the searcher. In addition, the big three search engines incorporate sponsored-placed results in their lists. If searchers don’t notice the “sponsored” classification, they may believe these results are part of the desired information, instead of merely advertisements.

An often-overlooked tool for searching the Internet is a Meta search engine. These Meta engines don’t have the budget of the big engines, which is one reason they’re frequently overlooked or simply ignored.

Another reason I believe they’re overlooked is because they compile the results of multiple search engines. There’s no benefit, in the eyes of the Big Three, to meta search engines, because their results are combined with their competitors’. Unless they can guarantee that their particular search results would be the highest ranked, they’d rather not deal with meta engines at all.

Meta search engines dampen the brand power of the bigger search engine companies. Plus, bigger search engines don’t want you to find out that you prefer a different engine over theirs!

These underused meta search engines offer different perspectives and results than what you’ve come to expect from other search engines. Some of the best meta search engines currently available are: http://www.dogpile.com, http://www.widow.com, http://www.clusty.com, and http://www.surfwax.com.

Dogpile.com is perhaps the best-known of the meta engines. It complies the top 10 results from various sites, including the Big Three. As a comparison, widow.com uses a different mathematical equation to compile results, eliminating the sponsored results found on dogpile.com and minimizing repetition of content.

Clusty.com also compiles results, but separates out the sponsored results at the top of the page, making it far less confusing for users, as compared to digging through dogpile’s mix of sponsored and unsponsored results. Finally, surfwax.com lists one-line results, giving you a large quantity of results at an eye’s glance.

For a searcher who needs to find and sort through a great deal of information available online, meta search engines are the way to go. They ultimately save time for the researcher, who doesn’t need to type in the same search terms over and over in each individual search engine. It also helps to cut down on repeat results if you use the right meta search engine (widow.com, for example, does a better job of not having repeats than dogpile.com, in my experience).

Niche search engines offer different results than the typical search engines, as well. For many Internet users, these niche engines are not even known to exist. However, hundreds of niche search engines do exist, on a wide-ranging set of topics or niches.

Some popular niche engines you may have heard about (and not realized were niche engines) include: http://www.technorati.com, http://www.healthline.com, and http://www.blog-search.com. Technorati.com focuses on the blogosphere of tech topics. Healthline.com is comprised of all things health and medical related. Blog-search.com focuses on, well, just what it sounds like - blogs!

Finally, human search directories offer yet another perspective for your searches. If you are not familiar with these, you really should give them a try sometime.

Directories like http://www.mahalo.com and http://www.dmoz.com are two examples of human search directories. In these, actual human beings research topics, providing pages with the most relevant results. They can be really interesting and spot-on, but they can also be highly subjective, according to who is assigned to a topic. As always, be cautious with the information you receive, as there is real potential for human error and human opinion to affect the search results.

Finally, when deciding which search engines to use for your searches and research, think of quantity versus quality. Some search engines will give you a high quantity of results, but they can contain a good portion of sponsored results, and a lowered portion of content results.

The purpose of researching a topic online is to learn new information, and if you are relying on the Big Three search engines, you might just find that there is nothing new to be seen under the Google, Yahoo or MSN.

A quality search engine should save time for the searcher, so keep your options open to less traditional search engines to get a more in-depth understanding of your topic!

Trey Pennewell
http://www.articlesbase.com/internet-articles/keep-your-search-engine-options-open-to-find-better-information-707665.html

I seem to find pros and cons in all of them,which one is the best?

Google.com is the best when it comes to general search. Yahoo may use the engine of Bing in future..

Bing is getting popular day by day but have to go miles before they can compete with G

Comcast has released the latest PR on search share of the top searsearch engines. google and Yahoo have lost .3% of their search shares while Bing have gained .6 % which is a great break through for Bing. Google Sites led the U.S. core search market in January with 65.4 percent of the searches conducted, followed by Yahoo! Sites (17.0 percent), and Microsoft Sites (11.3 percent). Ask Network captured 3.8 percent of the search market, followed by AOL LLC with 2.5 percent.

1.What is Search Engine Optimisation (SEO)?
Search Engine Optimisation is the process of preparing a web site in order to achieve search engine rankings that drive traffic to your site. SEO is an ongoing process beginning with the initial optimisation of the site, monthly maintenance of the site, regular evaluation of search results and adjustments to the site.

2. What good is having a web site if it is not being seen?
90% of Internet buyers are turning to search engines to find the products they want. Google alone conducts over 150 million searches a day. In fact, for more details visit to www.the20seotools.com recent studies show that purchasers are about 12 times more likely to buy your products or services after finding your site through a search engine than all other traditional advertising methods combined (including trade shows, print ads, direct mail, radio, and even television)… at a fraction of the cost! Why? Simply put, when a consumer finds you through a search engine they are ready to buy. With traditional forms of media, you are broadcasting a message hoping to reach the right consumer at the right time.

As searchers generally only explore the first two pages in the search results, achieving high rankings on the search engines will make an enormous difference in the amount of visitor traffic your site receives.

3. Why doesn’t my web site rank very well in the search engines?
Having your web site rank high in the search engines is a science and the rules for search engine optimisation (SEO) are always changing.

Here are some reasons why you may be having poor ranking:

Incorrect usage of the TITLE tag or no TITLE tag content.
Too many occurrences of the same word in a page (spamming).
Missing H1 and H2 heading tag content.
Missing ALT tag content in your graphic links.
No meaningful content in the first 250 characters on each page.
Less than 200 words per page.
Very few pages on your website.
No links from other web sites to your web site (link popularity).

4. How does the Search Engine find websites?
There are two ways a search engine can find a website to add to its database. The first and most direct method is to accept submissions from web site designers and optimisers. Most search engines have a “submit your URL” section inviting submissions from Internet users.

The second, and least obvious method of finding websites is to send a “spider” to follow each and every link on, for more details visit to www.offline-promotion.com off, and through a website. New URLs encountered by the spider will be added to the database. In this way, some search engines will grow very rapidly.

5. How long does it take for SEO results to kick in?
The amount of time required to see results of search engine optimisation work range anywhere from 2 weeks to a few months. This is dependent on how often search engines update their index and subsequently re-rank sites. The Google Dance for example is almost a spectator sport among the SEO community.

6. What is my site ranking dependent on?
Site ranking tends to be “cumulative” and is dependent on the following factors:

The specific keyword phrases (search terms) that have been targeted
The overall competitiveness of your industry - how many players are there
Whether you are targeting a regional, national, or international market
How well ranking is monitored and the site tweaked over time for SEO improvement
The progress of your inbound linking campaign
Number of competitor sites achieving new ranking themselves.

micky
http://www.articlesbase.com/seo-articles/what-is-search-engine-optimisation-seo-725724.html

SEO which stands for search engine optimization is the process of designing your website and its content so that it will rank high in the search engine results a user is given when they search for particular keywords related to your business. SEO is important if you want your website to have high page rankings, and Texas web designers can help you design a website that will give you a competitive edge.

There are five useful SEO tools that Texas web designers can use to best optimize your website. Having a SEO designed website has many advantages, and these tools will help increase your website’s overall search engine ranking and bring you more traffic.

RSS or real simple syndication feeds are a simple way to keep your customers updated on your new products, services, or information. Through an RSS feed all your potential customers will receive updates immediately as they occur. Updates are sent to them through a RSS reader which is available for most browsers.

Social bookmarking is another important aspect of search engine marketing. When a user adds a website to their social bookmarking account it is the equivalent to adding a website to their favorites, but with a twist. The difference is that with social bookmarking users can share their list of favorites with everyone else on the internet and even rank their saved bookmarks in the order of popularity. Texas web designers can help you utilize social bookmarking to benefit your website.

IPB 9.0 and Webceo are SEO tools that give web designers insight into how search engines rank websites and can be used by Texas web designers to optimize your website. These tools can assist you in choosing the best keywords for your website, analyzing your competition, and validating the HTML on your website. These tools also have other features that can benefit your website.

Sitemaps which are used by Google are another great tool that gives Google a closer look at your website. A sitemap tells Google’s robots exactly where to go on your website to index it instead of it having to crawl through your entire. With a sitemap your website will be indexed more quickly. Google has a handy tool, the Google Sitemap Generator, which will generate a sitemap for you. Texas web designers can help you use this tool and develop your sitemap.

Roboform is the fifth SEO tool. The Texas web designers can help you use this tool so that you get the most out of it. This software is very useful for article, directory, and press release submission of content about your website. It completely automates the submission process and helps manage your submissions. It’s simple and fast to use; just enter your information and click a button. All of your information will be entered into the various directories you choose. Submitting articles and other content that contains a link to your website is a great way to market your site. This tool saves you time and makes the task of marketing your website easier.

Jordan FeRoss
http://www.articlesbase.com/internet-articles/the-top-five-tools-for-a-successful-search-engine-optimization-682083.html

Guidelines For Keeping Customers Interested In You

Search engine marketing is a way for your company to draw and keep consumers interested in your products and / or services. By properly including these guidelines into your web design your market will respond.

Appeal To Your Audience

In regards to written information on your site you want to appeal to your audience. For example if your site is marketed towards kids you wouldn’t use large or complex words, or to the other extreme, if computer engineers are your targets, you want to write to their level. This will ensure that you draw the right audience and that your content relates to your market. This guideline is the most important and stressed topic for search engine marketing. If you do not design information and content to your targeted audience, surely there will be no success.

Give A Reason To Act

Once you have targeted your audience, give them a reason to act now instead of later. This can be done through offering free products or shipping with purchase or offering a newsletter subscription with frequent discounts and current information. With this type of search engine marketing you want to be sure your not overweighing incentives, meaning selling is the high point to marketing but it should not take over your entire site.

Offer Competitive Advantages

Do research and find out how your competitors are advertising on their sites. Use this to your advantage by finding what works and what doesn’t. This can go as far as web placement, design and content. Viewers are drawn more to pictures and art than they are text-links. Stay true to your brand while designing competitive and unique advertisements.

Incorporate Keywords

Keywords are important when consumers are searching search engines. Again do research and see what keywords are used for the best search results of your competitors. Write them down and apply them to your sites content and design. The more keywords that are placed throughout your site the more likely you are to gain higher search results. For further keyword optimization view my article The Simple Basics To search engine optimization.

When designing your site think simple and straightforward. No one likes to skim through endless text or be distracted by large advertisements. Appealing to your audience, giving them a reason, offering competitive advantages and incorporating keywords are all excellent guidelines to optimizing your market.

Malerie Giaimo
http://www.articlesbase.com/internet-articles/4-ways-to-keep-customers-intersted-with-search-engine-marketing-140477.html