Archive for October, 2009

search engine optimization is not a rocket science. I learned this two years ago from scratch.

In fact, companies charge way too much because they know that the average person don’t have a clue about seo.

Before, I used to do this myself, but today, I pay others to do it for me.

I recognize it’s difficult to find a legitimate seo company. All the best.

The PPC Hare v the Organic Tortoise..

The fable of the hare and tortoise is known by most people, but it has parallels in the world of the Internet, specifically in the area of Search Engine Marketing.

search engine marketing covers all the ways by which a website can be made more visible in the listings provided by the engines in response to a request for pages relating to a search phrase. This of course covers the areas on “Pay Per Click” (PPC) and that of “Organic” or “Merit” listings, the latter of course being free.

It is PPC that makes Google almost all of its money, and is an area used by many website owners to ensure that their site is visible and gains that all important traffic.

But what has this got to do with tortoises and hares??

The relationship is quite simple really, in that PPC is very much a “hare” (gets a website on the front page very fast) while Organic listings can take a long time, and are thus very “tortoise like”.

In this little story we can take the analogy even further, but first, let us make the rules for the race. In the original fable, it was just a straight run to a finishing post, but in the world of Search Engine Marketing it is slightly different, the race not being one to get a website’s listing on the front page of Google (such a race will always be won by the PPC hare), but instead to the chequered flag that marks a successful Return on Investment….

Why is this the case you ask, quite simply because being first on PPC is not always the answer, as you will see as the story unfolds.

To the Race !!

Picture if you can the starting line, there is the hare with a sack load of money that he intends to pay to anyone who will visit the site while on the run to the finishing post, whilst the poor old tortoise has got his soap box out, knowing that he will have to do a lot of talking to people, asking them to support his site (by links).

Worse still, the tortoise cannot even take the shortest path to the finishing line, as he will have to go out of his way to visit as many other sites as possible in his quest for support. To make matters even worse, he knows that even when he does get “support”, it will take the umpires (the search engines) quite a time before they will “notice” and thus make his climb to the front page of the listings and his goal of getting a good ROI on his labours even more difficult and long…

It is no surprise therefore that when the hare streaks off, the visits to the site pour in just as fast as he can throw the money out, but wait, is this really the idea, surely you have to make sure that the right person is visiting? Asking these questions (in the SEM world this equates to choosing the right key phrases) slows the hare down quite a bit, but he is not worried as he knows that the tortoise is going to have the same problem, so off he goes.

The tortoise’s journey is much slower, he has to take a longer path and do a lot of work to get people to notice him and his requests for support, he even has to make sure that the words he uses (in the SEM world this equates to those on the web page) are used in the right way, as otherwise he knows that the umpires will disallow his gains.

Thus it takes a long time before the pages that the tortoise is working on get onto the front page of Google. The hare has of course had his pages listed on the front page ever since the race started, but he has gone through a lot of money buying in those visits and it took longer to get to the end than he thought it would too.

So who won?

Unlike the fable, in the SEM world, the winner is not so certain, you see, PPC can work very well indeed (when managed properly and the “right” words chosen, something that can take quite a while to sort out). But however successful the PPC campaign is, it will in 99% of cases not be as good at converting visitors to buyers as a well constructed Organic campaign, so while you may get lots of visits you may well end up like the hare, a bit short of cash.

The morale of the story?

By all means, do use the “hare” approach, but be aware of the dangers of PPC, always remembering that those that click on PPC ads seem not, it seems, to be so committed to purchase or enquire as those who click on the Organic listings. So go for PPC by all means, but don’t please don’t forget the tortoise, after all he won in the original fable…

Graham Baylis
http://www.articlesbase.com/internet-articles/of-hares-and-tortoises-and-search-engine-marketing-457530.html

In this day and age, the Internet has quickly become the best and most efficient way to advertise your business’s particular services. Affordable search engine optimization has quickly replaced standard advertising and is becoming more and more popular each and every day. The premise is actually quite simple. Almost everyone who uses search engines will automatically choose from the first few matches that they receive. Therefore, affordable search engine optimization is the perfect answer to increasing your online potential.

On any given topic, there could be upwards of thousands of websites. If your website doesn’t even make the first ten listings in the search engines, then you will lose out on an incredible amount of business. Also, the average consumer will be more likely to trust a site that comes up among the first matches, rather than on the last page of the results. However, there are some companies that will charge you an arm and a leg for this type of service. Therefore, finding something in your price range is the answer.

There are many companies that offer this type of service but it is important to investigate their credentials before enlisting them to help your business. There are some companies that say that they are experts in the field of SEO but are in fact just looking to take some money out of your pocket, without ever increasing your standings on the search engines. A good way to avoid this is to find a company that seems credible and then ask them if you could get a reference from one of their past customers. This way, you will be able to find out first hand whether or not that company will be able to give you the proper SEO service that you deserve.

A professional SEO company will not only drive traffic to your website, but will work alongside of you to ensure that the traffic that comes to your site will be interested in your particular service. There is not much point to having people looking at your site if they have no use for your services. This is another reason to get a qualified professional to help. Proper SEO will drive qualified customers to your website. Customers that are specifically searching for your particular service and who are looking for it at this very moment.

Imagine the possibilities. Whenever anyone online is searching for your service, they are immediately matched up with your company’s web site. Once they get to your site, they will realize that you have absolutely everything that they could possibly need. So why would they search any further? Affordable search engine optimization is the single most effective way to drive more qualified traffic to your site and works better than any other method. This is perhaps the only way to increase your businesses online potential and it doesn’t even have to cost you a lot of money. Don’t be fooled into thinking that companies that charge a higher rate will give you better SEO service. After careful research and investigating, it is very easy to find a company that will give you proper affordable search engine optimization that will benefit your business for years to come.

With the Internet becoming bigger and bigger each day, you cannot even afford to not take advantage of SEO. The amount of business that you will receive from this simple process will astound you and the profits will amaze you. Before attempting any other online marketing processes, keep in mind that affordable search engine optimization is your first and final answer.

Andy West
http://www.articlesbase.com/communication-articles/affordable-search-engine-optimization-is-the-key-to-online-marketing-68854.html

If you are thinking of starting your own search engine marketing company, or you are looking to use a company for your own website, it is crucially important for this company to be Google qualified. There are a number of reasons for this. First, Google is one of the most prominent search engines on the web. It is also a global leader in various forms of advertising. By being qualified through Google, a company will have the necessary foundation to earn large revenues from their clients. Most importantly, these companies will have a great deal of confidence from their customers.

A company that is Google qualified is one that has a great deal of experience. They are also able to meet the rapid changes in the market whenever they occur. In the last few years, search engine marketing has become one of the most competitive industries on the web. Due to the fierce competition, you must have up to date information on the latest advances that are occuring in the SEM industry. Google can’t make changes to its structure overnight, and if a company is not ready for these changes, it will be difficult for the company to succeed. If you are looking to use the services of a Google qualified company, it is important for you to make sure they have inside experience. They should be able to show you a track record of success.

One thing you will notice about many of these companies is the high prices they charge. While the prices are not necessarily a bad thing, it is important for the company to back up their fees with real results. Too many search engine marketing companies charge large amounts of money without being able to show a track record of success. It is these companies you will want to avoid. One thing that you will also come across on the Internet are consultants. These consultants may be freelance, or they may be affiliate with a company. These consultants will essentially charge you money to show you how to use SEM to your advantage.

While some of these consultants have a great deal of experience, many do not, so it is important for you to differentiate the good from the bad. No matter which company you choose, it is important for you to make sure they have established credentials. They should be able to proof they are Google qualified, and having a fancy website is not enough. Their training and strategies should come from the leading search engine companies, and these are MSN, Google, and Yahoo.

Wisam Abdulziz
http://www.articlesbase.com/internet-articles/how-is-it-important-for-search-engine-marketing-companies-to-be-google-qualified-121668.html

Free PPC Advertising on major search engine New Patent-pending
Perpetual Advertising System that includes FREE web site for ALL
your business opportunities

Tired of FIGHTING FOR SEARCH~ENGINE placement? We GUARANTEE you
TOP SEARCH RANKING

Have you ever wondered what it would be like to send your WEB
visitors or EMAIL recipients to a search engine that will show
your ads at the VERY TOP POSITION, GUARANTEED? Each time they do
a search, REGARDLESS of KEYWORD? Well, stop wondering. You can
start experiencing this now.

This search engine works from your WEBSITE and/or EMAIL, as a
signature file. It gives great high quality results from the
Web. It can show YOUR LOGO, YOUR BANNER ADS. It can give you
unlimited click thru traffic back to your website.

The best part is - it’s FREE! You must see this to believe it.
STOP WASTING YOUR TIME GETTING ON THE MAJOR SEARCH ENGINES.

Playing that game is like a gerbil wheel - once you get to the
top ranking, someone takes your place in a few days, so you have
to keep optimizing and getting links to your site,day after day.

Get the search engine that GUARANTEES TOP RANKING when people
search from your website or email! Isn’t that what you deserve?

Now you can have your share of this Billion dollar a year
industry. Search Estate is the newest of the Mega SearchEngines,
they utilize Socialized Marketing, which means the paid to click
advertising that they create,is owned by the Internet community.

For example when someone does a search from a website normally
the search engine has ads and when someone clicks on those ads
the Search Engine makes Money. With Search Estate the website
owner makes the Money. Not just some of it but 100%of the Money.
That makes Search Estate the fastest growing Search Engine in
history. People would rather advertise with a search engine that
makes them Money as well. Now how can you make Money? Search
Estate has an affiliate program that pays paid members down 2
levels. Whether people need advertising or are looking for a
great way to make a living from home, you can make Money off of
them.

You can give away Free advertising to people and they will get
more Free advertising by telling others about SearchEstate. The
beauty of Socialized Marketing is that only the paid members get
paid so all the Free members in your downline are really just
working for you for Free. Everything they do goes to you.
Someone could be 10 level away from you and if there are no paid
members between you they float up to your first level.

Mikael Abrahamsson
http://www.articlesbase.com/advertising-articles/free-ppc-advertising-on-major-search-engine-231.html

When doing search engine optimization techniques on a website, there are some things that even a novice can do to clean up a web site and make it more efficient. This can be done at the same time as making the site more friendly to the human viewer as well as to the spider. After all, the web site which ignores the needs of the human viewer will not continue to attract viewers for long, even if it is ranked in first place on the web search results page.

The web site owner can periodically check each link on his or her web page to make sure that it sends viewers to some place they want to be. Internal links should always lead smoothly through the process of leading the casual web surfer to become a dedicated and ‘converted’ customer. The web owner should check periodically to make sure there are no dead or dangling links on the web pages. This is true of both internal and external outgoing links.

It is particularly important that the landing page on your web site reflect the answer to the question which brought the searcher to the site in the first place. Usually there are two main reasons why someone enters a term into the search engine–information or products. Granted, there are some searchers who do not know how to phrase their question in a way that will lead them to the information or product which they seek, but it is very frustrating to a visitor to the web page to have to sift or scan through layers of web pages in hopes of finding what they are looking for. Some search engine optimization experts say that the searcher should not have to click more than twice once reaching a site in order to find the product or information which is desired.

Another way to optimize your web page is to think about loading time. If your page takes more than 30 seconds to load, chances are good that many searchers will have moved on to the next search result long before the page completes its loading. If the page is slow to load because of images or videos or even dancing smileys, you are not helping your page rank in the search engine listings.

Many sites use animation and that can be eye catching, but it really doesn’t contribute anything to the information which is being released on the site. In addition, it can slow down loading time significantly.

Another easy way that the web site owner can increase search engine optimization is to keep the content fresh and interesting to the viewer. This can be done through the use of informative and original articles on the website. The articles should be loaded with current information and rich in both keywords and content.

Not only does this improve the use of keywords effectively on your site, but it keeps visitors coming to your site to find out about the new information which you have posted there.

John Tremblay
http://www.articlesbase.com/marketing-articles/search-engine-optimization-techniques-157706.html