Archive for January, 2010

hi, i want my company website to be listed on the top 5 of the search engine..
A company has said it will do it for me but can anyone tel me how they do it??

If your site is for your ‘business’ then you should submit it to Google Local Business: this can help you can gain top search results in Google for your business products or services using the Local Business service from Google. You will need to register for a googlemail account then submit your website / business details to Google’s local business centre.

http://www.google.com/local/add

Marketing your Website using Directories and Website Links

The next step is to get links to your website. This is one of the most important things that you can do to help your website with regard to internet marketing and search engine results. To do this you will need to list your website on as many websites and directories as possible. Directories operate in one of 3 ways: Paid Listing Directory, Free and Reciprocal Link Directories.

Paid Listing Directory: for a listing fee your website is listed, often these are higher quality directories as only serious website owners and business’s will pay to be listed. These are usually the fastest way to get listed and get links to your website, as the paid listing directories are run as a business. There are niche/specialist and general directories.

Free Directories: it can take a long time to get your website listed. As the service is free, there may be little or no control of the quality of websites being listed.

Reciprocal Link Directories: these again can take time before your website is listed and your website will only be listed after you provide a link to them.

Website owners wishing to promote their new website in the search engines are often in a hurry to ‘get results’ so the listing service offered by Paid Listing Directories is the fastest way to get links to your website.

1. You should try and get as many links to your websites as possible (add your website to directories)
2. Try to get keyword links, these are links that use ‘content relevant keywords’ as the anchor text.

Good Luck

I have an existing website with a combination of html and php pages. I want to optimize some of these pages for search engines. Will the same techniques (keywords, descriptions, etc) that work on html pages work on php pages?

You optimize .php pages the exact same way you optimize .html pages. The search engines NEVER see your PHP code… they see the resulting HTML that gets rendered server-side by the PHP. It’s the HTML that is returned when the crawler requests the page that gets indexed and used for ranking.

As far was "what" to optimize, there is basically two types of optimization… on-page and off-page optimization. On-page optimization means using elements ON the page to help your page rank. Off-page optimization is using elements OFF the page (on other pages of your site as well as on pages on other sites) to help your page rank.

Overall, it is off-page factors that carry the most weight… i.e. inbound links from other pages using your targeted keyword phrase or slight variations as the link text… preferably from pages that are relevant to the topic you’re trying to rank for and pages with high PR or link popularity. It’s estimated that off-page factors might influence 70-80% of your overall ranking while on-page factors might influence 20-30% of your overall ranking.

Here’s a quick rundown of on-page factors:

Optimizing the title element is very important since it’s generally the most important on-page ranking factor for most search engines ranking algorithms. The title should target a single keyword phrase (possibly 2-3 IF they are VERY similar… almost identical in meaning and keywords). Minimize "fluff" words in the title element as they reduce the keyword density within that HTML element and thus make the real keyword phrase(s) you want to rank for seem less important. Put the most important keyword phrase first in the title element if you have multiple keyword phrases in the title. Avoid putting your site name in the title as it only hurts your page’s ability to rank.

The h1 element is generally the 2nd most important on-page ranking factor. It should reinforce the keyword phrase(s) targeted in the title. Since it’s less important from a ranking perspective, it’s ok to add a few fluff words to give it more pazzazz or marketing flair. But again keyword density withing the h1 element does affect rankings slightly. Every page should have a single h1.

The h2 element is generally the 3rd most important on-page ranking factor. If your content lends itself to have sub-headers, then use them… again targeting keywords from the title element.

Words that are emphasized using bold or strong/italics or em are given a little more weight than words that are not. But I avoid this as it tends to make pages look spammy.

Using keywords that your title is targeting in the page name is also useful. It’s a very minor ranking factor but MOST ranking factors are minor. It’s rarely any single thing that you do that makes a page rank well. It’s the sum of lots of small things that you do that when taken as a whole leads to good rankings.

Optimizing the meta keywords element is virtually worthless. Google and most search engines ignore it in their ranking algorithm because it has been sooooooooooo abused by blackhats and spammers over the last decade. Yahoo! is still using it to rank pages as Danny Sullivan (a renowned SEO) proved just days after a Yahoo! exec announced at SMX that Yahoo! did NOT use it. I include a meta keywords element in all of my pages just for completeness (not for rankings). I use 5-10 keyword phrases and ONLY words/phrases that appear on the page.

The meta description is also ignored by Google and most search engines for the same reason… it is not displayed on the page so it has been abused by spammers and blackhat SEOs. BUT optimizing the meta description element is VERY important since having a good meta description with a call to action can greatly improve click-thru-rate when your page appears in the SERPs and the meta description is shown as the snippet of text for your organic listing. At Google they only show your meta description if all keywords in the user’s search phrase appear in the meta description. So I recommend including all keywords from your title in the meta description since the keyword phrases in the title "should" be the pages most often used to find your page if it is well optimized. This will maximize how often it is shown as the Google snippet.

As far as off-page factors (which are the absolute MOST important ranking factors at almost all engines):

The link text used in hyperlinks pointing to your page give the search engines STRONG clues as to what your page is about. Using "Click here" as link text for a hyperlink is worthless… it only helps you rank for the keyword phrase "click here". Be very cognizant of how you link to your pages both on your site on from other sites where you might drop a link.

Inbound links from relevant and/or high PR pages on external sites with your targeted keyword phrase (from your page’s title) or slight variations are the MOST important thing you can do to help your page rank for its

Sometimes it seems as if some of the results from searches are bringing back irrelevant information pertaining to the search, or the search engine seems to be slower than usual, especially with Yahoo, Google, and MSN. Is it just me, or are other people having this problem, too?

What other search engines on the internet do you use?

well i think you are correct. Google had a major hack in china, so that could be the reason why. I also use verizon’s search engine, ask.com, etc. You could google it XD

What do people mean by improving local search engine optimization?

optimizing your website for local queries. In other words, if you stay in South Africa, optimizing your website for traffic originating from South African servers.

Please send Hyperlinks.

You don’t need a TOP registar for generating traffic to your site, but if you weave key words into the content of your website that people are actaully using when going to big engines like Google and Yahoo….your pages will in the top 20 or 30 search lsitings.

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if you know, tell me some famous blogs please, independent and personal is better, thank you.

networkworld.com hardocp.com, osnews.com, computerworld.com, tomshardware.com, lifehacker.com

I read an article this week and then heard mention of something on the news as well. One of the most popular search engines has been criticized for censoring and not giving people certain answers, particularly when it comes to political questions and things of that nature.

What search engine to you use more frequently?
Do you ever experiment and seek information using other search engines? Is so, what the the ones you use more regularly?
Note that I put this in politics and the accusations were with regard to political searches.

Sweetie, the censoring has been happening for a while.
When I really got involved in this forum during the 2008 elections, I would find an incriminating article or video about His Majesty, bookmark it, and it would be gone in a matter of days, if not hours.
My answers have been deleted with regards to Internet Czar, nothing outside of the Terms….
I don’t know if it’s any particular search engines, although granted Google is literally in bed with the current administration, and they probably all have a vested interest ($$$) in "net neutrality."
Disgusting. But what I noticed were actual newspaper articles, from the Chicago Trib, for example, that went missing.

I have an automotive dealership with a website of pokchev.com, I keep reading about search engine marketing yet I don’t understand how to take advantage of it?

search engine marketing is powerful way to reach out to your prospective customers who are actively searching for products you offer by placing sponsor links on pages displaying results of keywords relevant to yoru business

5 simple steps to place ads thru search engine Marketing.

Step 1: Visit the URL(s) -
http://yahoosearchmarketing.com
https://adwords.google.com/ads

Step 2: Choose Keywords (tools on the URLs assist you in the process)
Step 3: Write Search Listing for each of your keywords
Step 4: Determine the Bid amount for each of the Keywords {Payment is on cost per click basis (you pay the search engine only when your linked has been clicked on)}
Step 5 : Set up a payment account, a self serve system allows your credit card to be billed after the clicks have been delivered

Any recommendations for at least a solid and trustworthy search engine marketing tool? Any tips and tricks?

There are many, many resources, guides and tutorials to learn the basics of SEO. It would be difficult to recommend one over the other. If you’re looking for a specific step-by-step guide I can recommend www.seoborn.com. It’s very inexpensive and I’ve actually gotten positive results with this guide, which is more than I can say for many of the products that I’ve used!

Good Luck!

How important is it to put a BLOG on the top level of a DOMAIN in terms of search engine optimization?

I’m guessing that you are asking whether your blog should be installed in the domain’s root directory (and have the blog’s home page be the same as the site’s home page) or if the blog should be installed in a subdirectory or subdomain (and have a link to the blog from the domain’s homepage–or from elsewhere on the site)

As far as SEO goes, it doesn’t really matter much whether the site is in the root directory or a subdirectory. Installing it in a subdomain is a different matter, though. At Metapilot, we tell clients that as long as you have links pointing to the blog from other areas of the domain (and from other domains of value), the blog will most likely get crawled and indexed by search engines. If your blog posts are well focused on keywords and phrases, the posts can show up in at the top of the search results, provided the posts have enough links pointing at them from other web pages of quality.

There are plenty of examples of sites with blogs installed in the root directory and in subirectories, as well as in subdomains. If the whole reason for having the domain is to have a blog on it, then you have every reason install it in the root directory. If the blog is not to be the main focus of the domain but the blog’s content is relevant to the main focus of the site but the information on it will be complementary to the rest of the site, why not install the blog in a subdirectory.

If the blog covers an entirely different topic than the primary purpose of the domain, install your blog on a subdomain. The search engines will treat the subdomain as an entirely different domain and though, from an SEO standpoint, it won’t directly benefit from the authority and popularity of your top level domain, its presence won’t confuse your visitors, either.