Archive for the ‘internet search engine’ Category

Gone are the days when all research was done in the library and with encyclopedias. These days, students can almost avoid the library altogether throughout their education. The Internet is the main reason for this - online libraries, databases, and the World Wide Web have made nearly unlimited information available to its users. Of course, along with any type of good searching and researching practices, users must be cautious with the information they obtain.

It’s absolutely true that there is a lot of information on the web, but it’s equally true that not all of it is valid, usable, or based on fact. It is also valuable to switch up your search/research tactics from time-to-time, to find the strategy that produces the most desirable results for you.

The so-called “Big Three” search engines are: MSN, Google, and Yahoo. These three engines are popular for a reason. Nearly 72% of searchers use these three sites for results. At this point, all three of these engines are massive and moneyed.

They are able to employ powerful spider programs that can crawl the Internet, looking for and returning search results. Their funding makes them able to afford more computing power, better spiders, and whatever new technology evolves to comb the Internet in an automated fashion.

The downside to these popular engines is that results lists are becoming highly advertising-focused. The big marketing term that online marketers are consumed with is “search engine optimization” or SEO. With a focus on SEO, search results can lead to articles that are heavily laden with “keywords”.

These keywords are often specifically implanted to draw better and higher placement on results pages. That doesn’t necessarily translate into valuable or desired information for you, the searcher. In addition, the big three search engines incorporate sponsored-placed results in their lists. If searchers don’t notice the “sponsored” classification, they may believe these results are part of the desired information, instead of merely advertisements.

An often-overlooked tool for searching the Internet is a Meta search engine. These Meta engines don’t have the budget of the big engines, which is one reason they’re frequently overlooked or simply ignored.

Another reason I believe they’re overlooked is because they compile the results of multiple search engines. There’s no benefit, in the eyes of the Big Three, to meta search engines, because their results are combined with their competitors’. Unless they can guarantee that their particular search results would be the highest ranked, they’d rather not deal with meta engines at all.

Meta search engines dampen the brand power of the bigger search engine companies. Plus, bigger search engines don’t want you to find out that you prefer a different engine over theirs!

These underused meta search engines offer different perspectives and results than what you’ve come to expect from other search engines. Some of the best meta search engines currently available are: http://www.dogpile.com, http://www.widow.com, http://www.clusty.com, and http://www.surfwax.com.

Dogpile.com is perhaps the best-known of the meta engines. It complies the top 10 results from various sites, including the Big Three. As a comparison, widow.com uses a different mathematical equation to compile results, eliminating the sponsored results found on dogpile.com and minimizing repetition of content.

Clusty.com also compiles results, but separates out the sponsored results at the top of the page, making it far less confusing for users, as compared to digging through dogpile’s mix of sponsored and unsponsored results. Finally, surfwax.com lists one-line results, giving you a large quantity of results at an eye’s glance.

For a searcher who needs to find and sort through a great deal of information available online, meta search engines are the way to go. They ultimately save time for the researcher, who doesn’t need to type in the same search terms over and over in each individual search engine. It also helps to cut down on repeat results if you use the right meta search engine (widow.com, for example, does a better job of not having repeats than dogpile.com, in my experience).

Niche search engines offer different results than the typical search engines, as well. For many Internet users, these niche engines are not even known to exist. However, hundreds of niche search engines do exist, on a wide-ranging set of topics or niches.

Some popular niche engines you may have heard about (and not realized were niche engines) include: http://www.technorati.com, http://www.healthline.com, and http://www.blog-search.com. Technorati.com focuses on the blogosphere of tech topics. Healthline.com is comprised of all things health and medical related. Blog-search.com focuses on, well, just what it sounds like - blogs!

Finally, human search directories offer yet another perspective for your searches. If you are not familiar with these, you really should give them a try sometime.

Directories like http://www.mahalo.com and http://www.dmoz.com are two examples of human search directories. In these, actual human beings research topics, providing pages with the most relevant results. They can be really interesting and spot-on, but they can also be highly subjective, according to who is assigned to a topic. As always, be cautious with the information you receive, as there is real potential for human error and human opinion to affect the search results.

Finally, when deciding which search engines to use for your searches and research, think of quantity versus quality. Some search engines will give you a high quantity of results, but they can contain a good portion of sponsored results, and a lowered portion of content results.

The purpose of researching a topic online is to learn new information, and if you are relying on the Big Three search engines, you might just find that there is nothing new to be seen under the Google, Yahoo or MSN.

A quality search engine should save time for the searcher, so keep your options open to less traditional search engines to get a more in-depth understanding of your topic!

Trey Pennewell
http://www.articlesbase.com/internet-articles/keep-your-search-engine-options-open-to-find-better-information-707665.html

I seem to find pros and cons in all of them,which one is the best?

Google.com is the best when it comes to general search. Yahoo may use the engine of Bing in future..

Bing is getting popular day by day but have to go miles before they can compete with G

Comcast has released the latest PR on search share of the top searsearch engines. google and Yahoo have lost .3% of their search shares while Bing have gained .6 % which is a great break through for Bing. Google Sites led the U.S. core search market in January with 65.4 percent of the searches conducted, followed by Yahoo! Sites (17.0 percent), and Microsoft Sites (11.3 percent). Ask Network captured 3.8 percent of the search market, followed by AOL LLC with 2.5 percent.

Many internet business entrepreneurs are afraid of search engine optimization because they think that it is difficult and they do not know how to do that. However, it is not that difficult if you have enough patience to learn how to do that correctly. You do not have to be an internet guru to learn about search engine optimization. If you have basic computer and internet skills you too can become a search engine optimization expert.

All internet businesses needs traffic coming to their website on a daily basis if they expect to survive. You can purchase traffic and rank high on the search engines such as Google using their Google Adwords campaign. Another way to do it is to rank high for targeted keywords in what is known as organic search. This is something that anyone with a little bit of effort and research can do. Here’s how!

1. First of all you should make some research about your competitors. You can view the HTML source code on a website by pointing your mouse at it and right clicking. This will allow you to see some of the key words that they are targeting both in their meta tags and throughout their site. It is recommended to do that all of your competitors sites on the first two or three pages for keywords or phrases you are planning to rank high with.

2. It is important that you create a list of keywords and phrases which you can start targeting. By knowing what the primary keywords of your competitors are you can develop a list from there. Keep in mind that longtail keyword phrases are something you should shoot for. These are phrases that are three or more words and can be upwards of 10 words or more. Today people search the internet using longer phrases than they used to and this gives you an opportunity to rank high by optimizing your internet business site and marketing efforts towards these words.

3. Plan on spending the majority of your time marketing your business. You can target longtail keyword phrases in your marketing efforts. One popular way to do this today is to create blog articles around longtail keywords. You can also build web pages with these keywords in the file name, and you can hyperlink back to your various pages in different marketing ways including article marketing, forum marketing and so on.

With a blog post you can target a phrase by including the keyword in the title, in the introduction, in the closing paragraph, and in variations of it within the body of the article itself. What you are doing is optimizing your blog for this phrase and letting the search engines know what your blog article is specifically about.

4. Another way to build your internet business through search engine optimization is to use article marketing and link back to your website with some of your popular keyword phrases. You can use your resource box to hyperlink these phrases to your site. In this way you build up keyword relevance as long as the pages you are linking are relevant for the keyword you are targeting.

Search engine optimization does not have to be something that is out of reach for any internet marketer. Nevertheless, it is important that you build a very lengthy keyword list and then began to work at targeting those phrases.

Most of the internet marketers do not have enough patience to do that and this gives you an advantage over them. There is nothing glamorous with working at your business every day trying to get back links targeting keyword phrases. However, it is glamorous when the traffic begins to pour in and your internet income increases because of your efforts. This is extremely motivational and helps you stay focused and determined with your internet business opportunity.

Pasi Kaarakainen
http://www.articlesbase.com/internet-articles/internet-business-ideas-the-easy-way-for-search-engine-optimization-714119.html